Eagle Life's Parent Company

Eagle Life Insurance Company® was built on the same solid foundation of People, Service and Future® as our parent company, American Equity Investment Life Insurance Company®, and offers the same core values and business practices that have guided American Equity for more than 20 years.

American-owned and operated in West Des Moines, Iowa, American Equity was founded by David J. Noble in 1995 after retiring for just three days. He spent almost half a century in the insurance industry and was dissatisfied with the direction most companies were headed. He noticed that insurance companies were increasingly losing touch with their customers and offering inadequate service to customers and distributors alike. He formed a company that would focus on two crucial components: great service and sound retirement products that offer income that cannot be outlived.

American Equity at a Glance:

  • $53.71 Billion in AssetsSee Footnote 1
  • A- (Excellent) Rating from A.M. Best®See Footnote 2
  • A- (Strong) Rating from Standard and Poor’s®See Footnote 3
  • #3 Producer of Fixed Index AnnuitiesSee Footnote 4
  • 24,000 Active Agents
  • 500,000 Active Contract Owners
  • 500+ Employees
  • American-Owned and Operated
  • Committed to giving back, including financial support and volunteer hours for a host of organizations 


  • 1 Liabilities as of 12/31/2018 are $50.45 Billion ?
  • 2 A.M. Best has assigned American Equity an “A-” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A-” rating from A.M. Best is its fourth highest rating. For the latest rating, access www.ambest.com. Rating effective 8/2/2006, affirmed 6/20/2019. ?
  • 3 Standard and Poor’s rating service has recognized American Equity Investment Life Insurance Company with an “A-” rating.  An insurer rated “A” has strong financial security characteristics, but is somewhat more likely to be affected by adverse effects of changing circumstances or economic conditions than are insurers with higher ratings.  Ratings from ‘AA’ to ‘CCC’ may be modified by the addition of a plus (+) or minus (-) sign to show relative standing within the major rating categories.  Rating effective 8/5/15, affirmed 8/31/2017. ?
  • 4 Source: https://www.winkintel.com/2019/05/overall_indexedannuitysales2018/  ?